Report: US linear TV viewing time falls 14% in Q1

Samba TV has released its quarterly State of Viewership report, showing viewership losses in the linear landscape compared to Q4 2020.

According to Samba TV’s analysis, there was a 10 per cent quarter-over-quarter decline in the daily average number of TV-viewing US households consuming linear, along with a 14 per cent decline in total minutes viewed. Every month since November has progressively seen lower daily average US household tune-ins than the previous month.

Source: Report: US linear TV viewing time falls 14% in Q1