Research: Pandemic sees digital consumption rise 30%

The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and TikTok’s expansion into social commerce being an even greater challenge to established platforms like Facebook.

These findings from WARC, the international marketing intelligence service, are included in the Global Ad Trends report: COVID-19 One Year On, which outlines the new, long-term shifts in e-commerce, social media, online video and gaming for brands and consumers.

Source: Research: Pandemic sees digital consumption rise 30%