Analyst: Media rights “crucial” for ESL

Who buys the media rights and how much they pay is crucial to the proposed breakaway European Super League (ESL), according to Tim Westcott, Senior Principal Analyst, Channels & Programming at advisory firm Omdia.

In assessing the implications of the ESL and the implications for broadcasters, rights holders and consumers, he says a key question is who the media partner or partners will be. “Silvio Berlusconi was usually linked with rumours of breakaway leagues back when he owned AC Milan, while Rupert Murdoch’s Sky was instrumental in the foundation of the Premier League, he notes. “Given the importance of broadcasting (which accounted for around 85 per cent of UEFA’s revenues in 2018/19 and more like 100 per cent now), who buys the media rights and how much they pay is crucial,” he asserts.

Source: Analyst: Media rights “crucial” for ESL