Analyst: Netflix ‘pandemic boom’ over

Ampere Analysis expects Netflix to report its lowest number of new subscribers in the first quarter for four years later this week, perhaps signalling the end of the Covid-19 home entertainment boom.

The first quarter is traditionally the strongest for new Netflix sign-ups, with viewers in key markets (ie North America and Europe) spending more time at home during the winter. However, this year Netflix is forecasting 6 million new Q1 subscribers, the lowest since 2017, and significantly down on the near 16 million sign-ups in Q1 2020.

Source: Analyst: Netflix ‘pandemic boom’ over