Why Europe is at the Heart of the Ad Tech Boom

It feels like every other day there’s another story about an ad tech company completing a funding round, preparing for an IPO, or being acquired for a bumper price. After a few lean years during which a pessimistic cloud hung over the industry, the ad tech party is now back in full swing.

However, what’s notable about the current ad tech boom is the success we’re seeing from European ad tech in particular.

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