Netflix & Disney+ Hotstar account for 78% of SVOD revenues in India, after surge in subs

Netflix and Disney+ Hotstar accounted for 50% of all SVOD subscribers in India in 2020 and almost 80% of subscription revenues in the country, according to data revealed today.

The findings, which come from Omdia’s latest 2021 Online Video Market and Consumer Trends Report, found that online video subscriptions revenue grew by 142% in India in 2020 primarily due to the global pandemic, with SVOD revenues rising from $265m in 2019 to $639million at the end of last year.

Source: Netflix & Disney+ Hotstar account for 78% of SVOD revenues in India, after surge in subs