Trying to apply the SMPTE ST 2110 hype to the reality of your equipment? This video is here to help. There are many ‘benefits’ of IP which are banded about yet it’s almost impossible to realise them all in one company. For the early adopters, there’s usually one benefit that has been the deal-breaker with other benefits helping boost confidence. Smaller broadcast companies, however, can struggle to get the scale needed for cost savings, don’t require as much flexibility and can’t justify the scalability. But as switches get cheaper and ST 2110 support continues to mature, it’s clear that we’re beyond the early adopter phase.