Report: Password sharing lost Nordics SVoD €250m in 2020

Until very recently, password sharing has not really been a major issue – at least not publicly. However, this seems to have changed as Netflix recently took it upon itself to combat password sharing. This coincides with a maturing market and fewer households left to sign up. And, of course, with fierce competition over stacking households. Mediavision has looked at how widespread this phenomenon is in the Nordics, as well as its consequences.

Source: Report: Password sharing lost Nordics SVoD €250m in 2020