BARB enhances BVoD planner

UK television audience measurement specialist BARB has launched upgrades to its BVoD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVoD planner, first released in June 2020, is designed to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VoD platforms.

Source: BARB enhances BVoD planner