ESPN Digital makes strong start to 2021

According to Comscore, ESPN Digital kicked off 2021 recording the second-largest US monthly audience in sports category history with 110.9 million unique visitors in January, only behind the 117 million unique visitors ESPN reached in the same month last year.

For context, this means that 40 per cent of the entire US internet population – not just sports category users – visited an ESPN property in January. This extends ESPN Digital’s leadership position to 35 straight months as the No. 1 US sports category property.

Source: ESPN Digital makes strong start to 2021