LG selects SpotX for supply-side platform

Video ad platform SpotX has announced a partnership with LG to act as its primary supply-side platform (SSP) across the US, EMEA and Latin America.

The deal will also see SpotX provide LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give buyers the ability to purchase that inventory programmatically through the SpotX platform or the demand-side platform (DSP) of their choice.

Source: LG selects SpotX for supply-side platform