US streaming wars narrative incorrect as SVOD eats into pay-TV

As the launch of direct-to-consumer services from studio-backed owners shows no sign of stopping in 2021, US consumers are not seeing subscription video-on-demand (SVOD) as an either/or but are taking more services and products alongside established players like Netflix and churning out of pay-TV more rapidly says research from MoffettNathanson.

Source: US streaming wars narrative incorrect as SVOD eats into pay-TV