TVbeat appointed ‘System of Note’ for Sky Media to verify reporting metrics

Sky’s ad sales business Sky Media has expanded its partnership with TV inventory and yield management firm TVbeat.

The announcement sees TVbeat appointed as Sky Media’s ‘System of Note’, with the company tasked with ingesting, processing and harmonising data from various sources including household viewership data from set-top boxes and advertising data from the likes of AdSmart and OTT ad-servers.

Source: TVbeat appointed ‘System of Note’ for Sky Media to verify reporting metrics