Analyst: Nordic media driven by subscriptions

Mediavision’s analysis of the Nordic media market shows that subscriptions now account for the majority of each household’s spend on both media and access (i.e. mobile and broadband).

An average Nordic household spends €150 per month on media and access. The split between media and access is slightly in favour of mobile and broadband compared to media services.

Source: Analyst: Nordic media driven by subscriptions