Video: The Future of SSAI on OTT Devices – The Broadcast Knowledge

Server-Side AD Insertion sounds like a sure-fire way to insert ads without ad-blockers noticing, but it’s not without problems – particularly on OTT devices plugged into the living room TV. As people are used to watching broadcast television on the TV, some of those expectations of broadcast TV are associated with whatever they watch on TV. The quick channel changing, low latency and constant quality are expected even if the viewer is watching a mini OTT streaming device plugged into HDMI input 2.

Source: Video: The Future of SSAI on OTT Devices – The Broadcast Knowledge