UK marketers expect to spend more on Advanced TV ads in the next 12 months

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FreeWheel has revealed that 70% of UK marketers surveyed expect Advanced TV ad spend to grow in the next 12 months. Advanced TV refers to VOD, connected TV, OTT, audience-based linear advertising, programmatic advertising and addressable TV.

Source: UK marketers expect to spend more on Advanced TV ads in the next 12 months