Omdia: 4K TV ownership at 38% in W. Europe

Maria Rua Aguete, Senior Research Director at Omdia, speaking at the 4K HDR Summit’s virtual edition, said that viewers in the US and Western Europe are increasingly enjoying 4K television.

She says that the US ownership of 4K is currently at 52 per cent. Western Europe is at 38 per cent, and will take about another two years before ownership passes the 50 percent mark. She added that Chinese ownership of 4K sets is minimal.

Source: Omdia: 4K TV ownership at 38% in W. Europe