Report: Sport a third of Nordic pay-TV revenues

The market for Nordic TV sports rights has been dynamic all through 2020, with several major rights being out for tender, reports Mediavision. This week, ice hockey and the Bundesliga have been the centre of attention. Telia extended its rights to the major Swedish hockey league (SHL), and NENT extended its Nordic NHL ownership – in addition to securing the Polish rights to Bundesliga ahead of the 2021 launch of Viaplay in Poland.

Source: Report: Sport a third of Nordic pay-TV revenues