60% of U.S. TV households have both Pay TV and SVOD

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According to Leichtman Research Group (LRG), 60% of U.S. TV households have both a pay TV service and at least one SVOD service. 20% of TV households have an SVOD service but not pay-TV, 14% only have a pay-TV service, and 6% have neither pay-TV nor SVOD.

Source: 60% of U.S. TV households have both Pay TV and SVOD