Report: Mobile 40% of all video consumption among US Gen Z

Parks Associates has released a market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40 per cent of all video consumption hours among Gen Z heads of US broadband households, compared to just 20 per cent among all heads of US broadband households.

Source: Report: Mobile 40% of all video consumption among US Gen Z