France is on the Cusp on an Addressable TV Revolution – Video Ad News

While we often compare the US connected TV market to the European market as a whole, CTV’s maturity varies substantially between individual European countries. In this presentation Emma Newman, CRO EMEA at PubMatic and Dr. Daniel Knapp, chief economist for IAB Europe, discuss the state of connected-TV advertising across Europe.

Source: France is on the Cusp on an Addressable TV Revolution – Video Ad News