CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate | AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Aksman, chief strategy officer at BrightLine. Unlike in the tech-inhibited world of pre-connected TV, CTV has the power to unlock precise measurement and targeting at scale.

Source: CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate | AdExchanger