Americans continuing to stream content at high rates and turning to AVOD

As a second wave of stay-at-home orders seem imminent, new research report from Tubi has revealed that in the past few months a quarter of Americans aged 18-34 have cancelled a subscription video-on-demand service in favour of using a free service, with 37% stating that they would try a streaming service with ads to watch something new.

Source: Americans continuing to stream content at high rates and turning to AVOD