BBC Three audience has ‘collapsed’ since shift to digital

The BBC’s decision to take BBC Three off the air and make it an iPlayer-exclusive channel reportedly cost it almost 90% of its viewership.

According to a new study from Enders Analysis found that while switching off the linear channel has saved the broadcaster £30 million a year, the digital-only strategy has not been popular with viewers.

Source: BBC Three audience has ‘collapsed’ since shift to digital