Firstlight, ThinkAnalytics team on OTT personalization | Light Reading

Firstlight Media and ThinkAnalytics are partnering to enable OTT and pay-TV providers to deploy powerful new cloud-native personalization capabilities that drive long-term subscriber value.

They’ll combine Firstlight’s content management system and ThinkAnalytics’ cloud-native content discovery platform.

Source: Firstlight, ThinkAnalytics team on OTT personalization | Light Reading