Survey: 77% of UK prefer prefer AVoD over SVoD

Video advertising platform Unruly has released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the Covid-19 pandemic. Unruly, which is part of Tremor International, surveyed nearly 2,562 UK and US consumers in July 2020 for this study.

Source: Survey: 77% of UK prefer prefer AVoD over SVoD