Recession and subscriber ‘guilt’ over ‘luxury’ services to test OTT brands’ growth

The second part of a study into the current over-the-top (OTT) arena by subscriber intelligence firm Singula Decisions is warning that with a global recession looming, and people’s needs changing post-lockdown, services such as Amazon, Disney+ and Netflix, are set to face a power struggle with subscribers.

Source: Recession and subscriber ‘guilt’ over ‘luxury’ services to test OTT brands’ growth