BBC targets 1bn global audience

Tony Hall, Director-General of the BBC, has revealed the Corporation’s ambition to reach a global audience of one billion by the end of the 2020s, going beyond his original aim of doubling its global audience to reach 500 million people by 2022.

Delivering the Opening Address of the Edinburgh International Television Festival via Zoom, Hall suggested that the international reach of the BBC was “absolutely crucial” to any vision of ‘Global Britain’.

Source: BBC targets 1bn global audience