TDG: Quibi ‘must look to free ad-funded model to survive’

Short-form content platform Quibi’s recent move to reduce fees and introduce an ad-supported tier to its offering in Australia and New Zealand most likely portends a wider shift to a free, ad-supported model, according to The Diffusion Group (TDG).

Source: TDG: Quibi ‘must look to free ad-funded model to survive’