Deeper Dive—Verizon and Apple devalue the traditional video bundle

Both Apple and Verizon this week ushered in new subscription bundles that further call into question the price-to-value ratio of traditional MVPD services.

Verizon deepened its relationship with Disney in what amounts to a logical extension of what both companies were already doing with video. Verizon has been throwing in a free year of Disney+ for some of its wireless and broadband subscribers and, earlier this year, it rolled out new “Mix & Match” pricing schemes that de-emphasized its own video products in favor of third-party services.

Before Disney officially launched Disney+ in November last year, the company said that it would sell the service bundled together with ESPN+ and Hulu at a reduced price.

Source: Deeper Dive—Verizon and Apple devalue the traditional video bundle