Discovery Joins MSOs’ On Addressability Initiative

As the television industry moves toward commercials that are more targeted, Discovery is joining the On Addressability initiative, which was by the ad units of three of the industry’s largest distributors.

The initiative, started by Charter Communications’ Spectrum Reach, Comcast Advertising and Cox Media, aims to provide large-scale, standardized addressable advertising in video on demand and linear TV.

Source: Discovery Joins MSOs’ On Addressability Initiative