HBO Max over 4m subs in first month

HBO Max, AT&T’s SVoD platform, pulled in 4.1 million subscribers in its first month, following its May 27th launch in the US.

For comparison, Disney+ attracted 10 million subscribers in just one day upon its launch – but HBO Max would seem to be targeting a different market with its $14.99 per month subscription cost (Disney+ costs $5.99).

Source: HBO Max over 4m subs in first month