Study: US cord cutting nears ⅓

Findings from connected TV platform and device specialist Roku’s annual Cord Cutting study, including new insights shared by US consumers about how the Covid-19 pandemic is influencing the shift to streaming, indicate that approximately 32 per cent of US TV households do not have a traditional pay-TV subscription (cable, satellite, telco), while another 25 per cent of households identified as Cord Shavers cut back their service. When asked about intent to cut the cord fully in the next six months, 45 per cent of Cord Shaver households said they were likely to do so.

Source: Study: US cord cutting nears ⅓