Research: Partnerships key to OTT survival

Pre-Covid 19, competition within the OTT market had already been intensifying, with the launch of a plethora of new platforms offering more choice than ever before. During lockdown, it’s no surprise either that consumers’ appetite for content has been stimulated but not satiated: time spent in video streaming apps globally during the peak week of March and April 2020 grew 30 per cent compared to the weekly average time spent in January 2020.

Source: Research: Partnerships key to OTT survival