Dutch national broadcaster saw ad revenue rise when it stopped tracking users. It’s meant to work like that, right?

Brave browser’s policy officer questions efficacy of personalised ads

Johnny Ryan, chief policy officer at privacy-focused browser biz Brave, has reported on how ad revenue increased when Dutch national broadcaster NPO stopped running third-party trackers on its online video website.

Source: Dutch national broadcaster saw ad revenue rise when it stopped tracking users. It’s meant to work like that, right?