AVOD sees US, European divergence but fast growth set to continue

As it is increasingly seen as a shelter for low-budget content consumption, the advertising video-on-demand (AVOD) market is expected to increase fast on a global scale, driven by the launch of new major players in the US, the growth of YouTube in Europe and Latin America, and the consolidation of the Asian market says research from Dataxis.

Source: AVOD sees US, European divergence but fast growth set to continue