TV Ad Revenue Shows Smaller 23% Drop in May

Television advertising revenue posted a smaller drop in May than in April as the COVID-19 pandemic continued to disrupt business, according to new figures from Standard Media Index.

TV revenue was down 23% to $716 million, SMI said. That compares to a drop of nearly 27% in April and left the 2020-21 broadcast season to date down 11.4%.

Source: TV Ad Revenue Shows Smaller 23% Drop in May