OTT churn increases in US during pandemic

The churn rate of US OTT services increased to 41% in Q1 2020 up from 35% in Q1 2019.

According to Parks Associates, an increasing number of US broadband households cancelled at least one OTT subscription in the early part of the year, with a significant number also utilising the free trials offered by streamers during the coronavirus pandemic.

Source: OTT churn increases in US during pandemic