YouTube TV is Becoming a Serious Player in the US Pay TV Market – Video Ad News

YouTube TV

YouTube TV, Google’s over-the-top (OTT) TV service in the US, is relatively unknown here in Europe. But since launching in 2017, YouTube TV has grown to establish itself as a serious competitor in the US TV market.

YouTube TV is one of four major vMVPDs (virtual multichannel video programming distributors) in the US, the others being Sling TV, AT&T TV NOW, and Hulu + Live TV.

Source: YouTube TV is Becoming a Serious Player in the US Pay TV Market – Video Ad News