It’s full stream ahead in the age of connected TV

People have an insatiable appetite for TV. Unlike many technologies that have come and gone, TV has stood the test of time, shaping and morphing to suit ever-changing consumer habits and our love of entertainment and togetherness. The TV advertising industry is undergoing change, and shifting consumer preferences will increasingly shape television’s future. The connected TV (CTV) market can be a crowded and confusing one, often leading to choice paralysis for both the consumer and the advertiser trying to make sense of it all.

It’s full stream ahead in the age of connected TV