SVOD enters the majority of UK homes as drama becomes defining genre of new video landscape

The latest version of The Viewing Report, the annual exploration of the UK’s viewing habits from measurement firm BARB, has revealed that subscription video-on-demand (SVOD) has reached a tipping point within the UK, arriving into the majority of UK households for the first time.

Source: SVOD enters the majority of UK homes as drama becomes defining genre of new video landscape