Data: UK lockdown drives TV to mobile usage levels

Consumer analytics company Viewers-Logic has released data revealing the extent of changing media consumption habits in the wake of the Coronavirus lockdown. Overall, the data shows that just before the lockdown, Britons were spending 45 per cent more time on mobile devices than watching TV, but that gap has now narrowed to only 28 per cent. TV viewing went up by 32 per cent, almost the double of mobile usage which increased only by 17 per cent. Despite the steep rise in TV audiences many companies are still planning to make major cuts to TV advertising budgets and just recently for instance, gambling firms have announced that they will pull all TV ads for the remainder of the lockdown.

Source: Data: UK lockdown drives TV to mobile usage levels