Consultant calls for FTA addressable data body

Nigel Walley, MD of UK media consultancy Decipher, has called for the UK TV industry to create for a new addressable data body for the free-to-air TV market, suggesting that over half the homes in the UK use a TV platform from one of the ‘free’ platform providers (Freeview, Freesat and YouView) and therefore block out half the audience for new advertising innovation around linear.

Source: Consultant calls for FTA addressable data body