Four major European Free to Air broadcasters – Atresmedia, Mediaset Espana, TF1 and RTL – have declared their quarterly results in recent days.
Investment bank Exane/BNPP says that these Q1 numbers show that the TV ad market has performed much better in Germany (-4 to -4.5 per cent) than France (-12 per cent) and says it would expect these outcomes to translate to the results of other media channels’ results (e.g. Stroeer, JCDecaux etc). “Overall expectations had reset over the last weeks so no major surprises.”
Source: Bank examines European FTA