Japan: Online ad revenue tops TV

Internet advertising revenue topped cash spent on TV ads for the first time in Japan in 2019.

Online ad revenue surged 19.7 per cent in the country last year, compared to 2018, to hit 2.1048 trillion yen (€18.05 billion), according to advertising agency Dentsu.

TV ad revenue from programmes fell to 1.8612 trillion yen, down 2.7 per cent from a year earlier.

Source: Japan: Online ad revenue tops TV