“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bloxham, senior vice president of global media and entertainment at Magid.

The streaming landscape has been defined by access to libraries of content and consumers’ ability to watch their shows of choice on their terms – when and where they want and with or without ads.

Now, with the entrance of Disney Plus and Apple TV Plus and soon-to-be-released services from NBCUniversal (owned by Comcast) and WarnerMedia (owned by AT&T), the streaming market has entered its next phase: Streaming 2.0.

Source: Streaming 2.0: The Unholy Trinity Of Curation, Cost And Churn | AdExchanger