7 join Nielsen beta launch of addressable TV advertising platform

Nielsen has announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the solution by running addressable ad campaigns and evaluating how it interoperates with existing and evolving workflows. The beta programme is underway and will run through the first half of 2020 in preparation for its commercial debut later in the year.

Source: 7 join Nielsen beta launch of addressable TV advertising platform