VideoAmp extends TV viewership panel with TiVo

To further advance its practice of commingling TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes, VideoAmp is partnering with TiVo. The expanded data set extends VideoAmp’s TV Viewership data pool to cover 25 million devices in 19 million US households and gives marketers and media owners sophisticated cross-screen media planning, measurement, and optimisation capabilities, bolstered by device-level viewership data and audience insights from participating multichannel video programming distributors (MVPDs), TV and DVR manufacturers.

Source: VideoAmp extends TV viewership panel with TiVo