Rugby World Cup drives EE spikes

EE’s data team looked into how fans used their mobiles to follow the home nations during the Rugby World Cup tournament.

The early morning schedules, with games kicking off at 08:15, 09:00 and 11:00 for the quarter-finals, semi-finals and finals, drove spikes in mobile data on the EE network, as fans opted to watch on phones and tablets in bed, or while out and about with family and friends.

Source: Rugby World Cup drives EE spikes