Research: UK mobile viewing not increasing

Viewing content on-the-go via a portable device is not seeing any noticable increase in the UK. Sam Tuck, Associate Director at market research institute GfK, said the firm fully expected to see an increase in the uptake – but in recent years it’s simply not happened.

Speaking at the Brand Licensing Europe event in London, Tuck suggested that one of the reasons for this is that a lot of content today is perceived as “high-end” and thus viewers don’t feel that watching it on a small screen is doing it justice. They prefer to watch at home on their main (big) living-room TV screens.

Source: Research: UK mobile viewing not increasing